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Companies can face less obvious obstacles when trying to innovate, like issues with rigid prevailing mindsets, internal biases, the avoidance of “inconvenient facts”, and an overall reluctance to embrace new ideas. Research provides objective data and insights that can challenge established beliefs and expose the cognitive biases which hinder a company's ability to do anything new at all.
Our research packages help organizations uncover the “why” behind their customers' motivations, grasp market dynamics, competitors, and consumer behaviour, and provide early detection and assessment of emerging threats, technologies, and shifts—all to ultimately develop more successful products, services and businesses. At the end of the day, there’s nothing quite as effective to counteract internal biases that stifle innovation than objective human-centred research.
Understanding customers' deeper motivations is essential for creating impactful solutions, driving innovation, and uncovering valuable insights that may challenge their existing assumptions or biases. Exploring human behaviour and motivations helps companies develop breakthrough user-centric products and services, which is a basic requirement for business success.
When you need to
Create a culture data-based decision making
Make informed decisions (using data)
Align offerings with customer needs
Enhance user engagement, and address adoption barriers
Navigate rapid system market shifts
Grasping market dynamics, competitors, and consumer behaviour is vital for strategic decision-making and driving innovation. When organizations are considering entering a new market, expanding their product portfolio, developing new strategies, or otherwise adapting to changes in the competitive landscape, externally focussed research enables businesses to identify gaps in their offerings or processes, learn from the best practices of others, and stay ahead of potential disruptions. It also helps challenge internal biases and encourages organizations to consider alternative approaches that might have otherwise been dismissed.
When you need to
Understand the external market/competitive landscape
Identify gaps in your own offerings or processes
Learn from the best practices of others, or find outside inspiration
Stay ahead of potential disruptions coming down the road
Early detection and assessment of emerging threats, technologies, and cultural shifts are crucial to prepare businesses for future possibilities. When the situation involves serious strategic planning, advanced technologies, industry disruptions, emergent environmental and social factors, supply chain disruptions, or crisis management, organizations need to evaluate imminent risks and opportunities and adapt their offerings and operations. By looking forward, companies can not only anticipate the winds of change but also harness them to build competitive advantage in an ever-evolving world.
When you need to
Identify opportunities and threats before they become critical
Respond to an emerging or ongoing crisis
Overcome resistance to change and short-term focus hindering innovation
Build a portfolio of high-value long-term strategic bets
Develop a solid defensible strategic roadmap
A dive into the minds of your customers and stakeholders to uncover constructive, productive, and advantageous insight.
Comprehensive inquiry into the competitive and cultural forces shaping markets to guide more informed business decisions.
Early detection and assessment of emerging threats, technologies and culture shifts to prepare your business for future change.
"Humanistic somehow downloaded their minds into 16 of our staff from across the organization. They taught us how to think through problems like they do, and ensured those learnings spread contagiously throughout the company. The big team project they took on turned out better than expected: an entirely new revenue model and way of operating that leverages data at its core. Humanistic enabled us to see beyond the problem to the underlying issues causing it."
Rapid, targeted interventions that
fly under the radar and get you moving, without risking your reputation or breaking the bank.
A radical array of service packages that enable exceptional new ideas, imbue novel methods, and discover fresh perspectives.
