We began by engaging in a comprehensive research "scan" on a wide range of topics, including engagement, altruistic giving, game mechanics, and reward systems. Layering on to this, we conducted ethnographic interviews with users and senior members from every charity department, mapping out relevant systems, journeys, org structures, and the overall factors that drive successful charitable initiatives.

This extensive research work culminated in delivering structured strategic guidance to systematically improve the charity's operations, data practices, systems, and customer experience. In it, we outlined a bold plan for a new data strategy, revenue model, and massive online impact tracker, which would boost engagement and create a more transparent and rewarding donorship experience. 

While all this was happening, we also administered custom training programs to a hand-picked team of internal staff. Not only could they collaborate with us to help push the project forward, but they would go on to adopt our methods to accelerate design-thinking and problem-solving capabilities within their own respective teams inside the organization. 

By empowering the charity's staff with Humanistic methods, ways of thinking, and innovative approaches, we effectively cultivated a culture of continuous improvement and creative problem-solving that actually stuck.

This landmark engagement and investment in the organization's human capital not only supported the implementation of our strategic guidance, but also improved the organization's overall capacity to innovate and adapt to changing needs and circumstances in the future. 

Through our collaboration, we taught a global charity organization how to unlock new possibilities for growth and impact, demonstrating the power of thoughtful design and research mindsets in driving meaningful grassroots change.