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Archimedes said that with a long enough lever, one could move the world.
Global firms have the scale to move mountains, but often lack the conviction to choose which mountain. For 10 years, Humanistic served as the fulcrum to that lever; combining strategic foresight with deep design intuition to dislodge organizational paralysis. We equipped leaders with the directional signal they needed to break internal gridlock, and deploy their massive resources with intent.
To our partners who trusted us with your most ambiguous challenges: thank you. To the designers and strategists who poured their craft into this work: we couldn’t have done it without you.
As the industry shifts again, I am archiving the firm to return to an in-house Product Leadership role. I look forward to bringing this capacity for clear, human-centric vision to a team building next generation of intelligent systems.
We helped teams look past the quarterly panic. By employing Strategic Foresight methods, we were able to give our partners the confidence to place bets on longer time horizons, ensuring that today's "urgent" didn't cannibalize tomorrow's "critical"
Technology scales, but human nature is constant. We anchored every everything in deep ethnocentric reality. We didn't just learn about users attitudes and desires; we observed how they lived, ensuring our solutions solved real underlying problems.
"Vision" shouldn't be abstract, hand-wavy concept. We leveraged high-taste design craft to make the future tangible. By prototyping the end-state early, we turned vague boardroom debates into concrete, shippable roadmaps.
“It was like Humanistic downloaded their minds into 16 of our staff from across the organization. They taught us invaluable ways to think through problems, and ensured those learnings spread contagiously throughout the company. Our engagement with Humanistic enabled us to see beyond the problem to the underlying issues causing it.”
"Shawn and Matt at Humanistic brought a number of unique and fresh perspectives to the table, along with an incredible work ethic. They produced high-quality results in a remarkably short period of time and broadened our thinking about what the vision of this organization could be. Working with them was a great spark for creativity and innovation."
"Imagining how machine intelligence might change the world is a complex undertaking. Humanistic helped us tremendously with this high-stakes project, moving quickly to embed themselves with our team to execute and contribute unique perspectives. Matt, Shawn, and the Humanistic team brought an invaluable level of expertise to the table."
"Humanistic is like our external brain. They operate like no designers I’ve ever met, producing groundbreaking research for us that has influenced strategy and technical roadmaps. Not only do they understand the business and design aspects of the challenge, but the actual science underneath, reviewing hundreds of peer-reviewed papers to understand the technical nuance in the space."
