Humanistic is a strategic innovation & research consultancy.

We help organizations imagine, explore, and realize the future.

If you were a Michelin Star restaurant, we’d be your experimental test kitchen.

We work with organizations to develop visions of the future, and translate them into product, service, and experience concepts.

Learn more about what we do

Explore our collection of future scenarios, market scans, and other various thoughts about the future, strategy, and process.

Read our reports

October 2018

Market Scan

The State of Cannabis

Cannabis legalization is finally here in Canada, and with it, both feelings of excitement and cautious optimism. Since cannabis has been legalized new approaches have been employed to combat the negativity and misinformation in the space.

Read the report

We focus on what drives innovation: people.

Our work is informed by research into people’s behaviour, motivations and culture, and the systems and technologies that affect their lives.

Read about us and our principles

A few of our client partnerships:

WE Charity

An ongoing partnership in strategic system design, research, and futures thinking for social change and youth empowerment.

Generating concepts, designing interactions and system design for their all-new intelligent generative design software.

Dreamcatcher
Huawei

Partnered on strategy, interaction and experience design to imagine an operating system of the future.

In-depth research, product design and validation for Instantly sending money to family and friends.

Providing full-service strategy, research, design, and implementation support to a breakthrough all-in-one digital real-estate tool.

Product strategy, customer interviews, audits, prototyping, and product design for a next-gen workplace video chat tool.

More Clients

A few of our client partnerships:

WE Charity

An ongoing partnership with a leading sustainable development & youth empowerment organization on strategy, experience design, and organization transformation.

Generating concepts, designing interactions and system design for their all-new intelligent generative design software.

Dreamcatcher
Huawei

Partnered on strategy, interaction and experience design to imagine the operating systems of the future.

In-depth research, product design and validation for Instantly sending money to family and friends.

Providing full-service strategy, research, design, and implementation support to a breakthrough all-in-one digital real-estate tool.

Product strategy, customer interviews, audits, prototyping, and product design for a next-gen workplace video chat tool.

More Clients

We tackle complex challenges with ambitious organizations. Let’s grab a coffee and figure out your next big thing.