Companies can face less obvious obstacles when trying to innovate, like issues with rigid prevailing mindsets, internal biases, the avoidance of “inconvenient facts”, and an overall reluctance to embrace new ideas. Research provides objective data and insights that can challenge established beliefs and expose the cognitive biases which hinder a company's ability to do anything new at all.
Our research packages help organizations uncover the “why” behind their customers' motivations, grasp market dynamics, competitors, and consumer behaviour, and provide early detection and assessment of emerging threats, technologies, and shifts—all to ultimately develop more successful products, services and businesses. At the end of the day, there’s nothing quite as effective to counteract internal biases that stifle innovation than objective human-centred research.
Understanding customers' deeper motivations is essential for creating impactful solutions, driving innovation, and uncovering valuable insights that may challenge their existing assumptions or biases. Exploring human behaviour and motivations helps companies develop breakthrough user-centric products and services, which is a basic requirement for business success.
When you need to
Grasping market dynamics, competitors, and consumer behaviour is vital for strategic decision-making and driving innovation. When organizations are considering entering a new market, expanding their product portfolio, developing new strategies, or otherwise adapting to changes in the competitive landscape, externally focussed research enables businesses to identify gaps in their offerings or processes, learn from the best practices of others, and stay ahead of potential disruptions. It also helps challenge internal biases and encourages organizations to consider alternative approaches that might have otherwise been dismissed.
When you need to
"Humanistic somehow downloaded their minds into 16 of our staff from across the organization. They taught us how to think through problems like they do, and ensured those learnings spread contagiously throughout the company. The big team project they took on turned out better than expected: an entirely new revenue model and way of operating that leverages data at its core. Humanistic enabled us to see beyond the problem to the underlying issues causing it."