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Even the most robust internal teams can encounter obstacles or become overloaded in light of all of the innovation, research, and design challenges put on their plate. It's not difficult to imagine talented internal design teams stretched thin by high workloads, limited bandwidth, or competing corporate priorities. Skill gaps (or the need for specialized expertise), organizational bottlenecks, and rapid continual market shifts further exacerbate these situations, leading to a slow struggle to deliver results. It's just the nature of the designing inside a big corporate machine, unfortunately.
We’ve been on both sides of the table; in these circumstances joining forces with an external firm (like Humanistic) can be the catalyst companies need to break through their roadblocks and successfully launch innovative new products and services. Our design packages empower organizations to deliver better, faster, so they can outpace their competitors and disrupt established markets. Hand-crafting world-class products, unraveling intricate connected experiences/services, and forging visionary emerging technologies, Humanistic empowers companies to close the gap, forge new markets, and actually transform their ideas into captivating realities.
Companies always need cost-effective, world-class products that deliver both business value, differentiation, and user delight. However, creating well-designed, user-friendly products that cater to market demands is no simple task. Good products are both expensive to make, and essential for maintaining a competitive edge, attracting new customers, and strengthening the company's position. We deeply understand the art and science of making products that people love, including how to build them without breaking the bank.
Situations where companies may need a new product
New market entry
Product portfolio expansion
Disrupting established markets
Responding to emerging customer needs
Rebranding or revamping existing offerings
Enhancing your competitive position
Service/System Design is essential when companies need to untangle complex connected experiences, services, and the logic beneath platforms or portfolio-wide initiatives. As a combination of systems thinking, human-centred research, business analysis, and strategy; Service/System Design plays a crucial role in enabling companies to deliver complex experiences frictionlessly. When organizations create smooth, effective, and user-friendly services and systems, the net effect is increased revenue, reduced operational costs (customer support), and rabidly positive customer advocacy.
Situations requiring Service/System Design include
Launching new services or connected product lines
Digital transformations
Mergers and acquisitions
Scaling complex operations
Improving customer experiences
Optimizing internal processes
Responding to regulatory changes
Emerging Technology Design services assist companies in creating new products or services that provide value to users and outperform competitors. By exploring and integrating advanced new technologies, companies can transform emerging technical capabilities and deep research insights into innovative product concepts and strategic business opportunities, staying at the forefront of their industries and outperforming competitors.
Companies may need these services in situations such as
Technological advancements (like AI)
Obsolete products or services, product line expansion
Competitive pressures or market disruption
Sustainability, social responsibility, or regulatory changes
Bring beautiful, usable digital products to life that generate incredible business value, human value, differentiation and delight.
Untangle complex connected experiences, services, and the product logic beneath platforms and portfolio-wide initiatives.
Transform emerging technical capabilities and deep research into exploratory product concepts and strategic business opportunities.
"Humanistic is like our external brain. They operate like no designers I’ve ever met, producing groundbreaking research for us that has influenced strategy and technical roadmaps. Not only do they understand the business and design aspects of the challenge, but the actual science underneath, reviewing hundreds of peer-reviewed papers to understand the technical nuance in the space."
Rapid, targeted interventions that
fly under the radar and get you moving, without risking your reputation or breaking the bank.
Research packages that validate assumptions and get to the truth
of what your customers and stakeholders really think.
