Even the most robust internal teams can encounter obstacles or become overloaded in light of all of the innovation, research, and design challenges put on their plate. It's not difficult to imagine talented internal design teams stretched thin by high workloads, limited bandwidth, or competing corporate priorities. Skill gaps (or the need for specialized expertise), organizational bottlenecks, and rapid continual market shifts further exacerbate these situations, leading to a slow struggle to deliver results. It's just the nature of the designing inside a big corporate machine, unfortunately.
We’ve been on both sides of the table; in these circumstances joining forces with an external firm (like Humanistic) can be the catalyst companies need to break through their roadblocks and successfully launch innovative new products and services. Our design packages empower organizations to deliver better, faster, so they can outpace their competitors and disrupt established markets. Hand-crafting world-class products, unraveling intricate connected experiences/services, and forging visionary emerging technologies, Humanistic empowers companies to close the gap, forge new markets, and actually transform their ideas into captivating realities.
Companies always need cost-effective, world-class products that deliver both business value, differentiation, and user delight. However, creating well-designed, user-friendly products that cater to market demands is no simple task. Good products are both expensive to make, and essential for maintaining a competitive edge, attracting new customers, and strengthening the company's position. We deeply understand the art and science of making products that people love, including how to build them without breaking the bank.
Situations where companies may need a new product
Service/System Design is essential when companies need to untangle complex connected experiences, services, and the logic beneath platforms or portfolio-wide initiatives. As a combination of systems thinking, human-centred research, business analysis, and strategy; Service/System Design plays a crucial role in enabling companies to deliver complex experiences frictionlessly. When organizations create smooth, effective, and user-friendly services and systems, the net effect is increased revenue, reduced operational costs (customer support), and rabidly positive customer advocacy.
Situations requiring Service/System Design include
"Humanistic is like our external brain. They operate like no designers I’ve ever met, producing groundbreaking research for us that has influenced strategy and technical roadmaps. Not only do they understand the business and design aspects of the challenge, but the actual science underneath, reviewing hundreds of peer-reviewed papers to understand the technical nuance in the space."